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    The-Artery, Jiminy Creative Share Pride Month “Rainbow Story” Featuring Laverne Cox For SodaStream

    By SHOOTUpdated:No Comments3142 Views

    Directed by The-Artery’s Uri Schutzer, this SodaStream International brand film, entitled Rainbow Story, visualizes key moments from the life of Emmy-nominated actress and LGTBQ+ activist Laverne Cox through both live-action content and classic 2D animation. The narrative follows Cox from her childhood to the accomplished woman she is today. The animated compositions, which were led by The-Artery’s Yonatan Tal, include Cox transforming into a flying superhero, colorful parades, the Supreme Court’s landmark ruling protecting LGBTQ+ employees against discrimination, and much more.

    In celebration of Pride Month, the brand is launching a limited-edition sparkling water maker kit, also named “The Rainbow Story,” empowering the community to share their personal pride stories. A portion of proceeds will be donated to global NGO ILGA World.

    Credits

    Client SodaStream International Jez Willy, Wayne Hanson, Yariv Ratner, creatives Production Company Jiminy Creative Uri Schutzer, director; Kobi Hoffmann, exec producer; Itai Neeman, DP; Adam Jette, production designer; Christina Pacelli, stylist; Kiyah Wright, hair; Tay Rivera Nails: Eri Ishizu, makeup. Production Services Rodeo Show Hani Selim, exec producer; Dawn Hoffman, producer. Editorial Jiminy Creative Yair Tamir, editor; Sivan Meisliz, edit assistant; Orit Pinco, post producer. VFX & Design The-Artery Vico Sharabani, executive creative director; Deborah Sullivan, executive post producer; Emily Brown, post producer; Yonathan Tal, animation supervisor; Joey Karwal, Miles Schlenker, Josh Brennan, Vivian Le, Greg Barry, animation; Aarif Attarwala, Asaf Yeger, Micky Gorenstein, Flame; Joe Grundfast, CG; Stephen Picano, color grading. Soundtrack “My Rainbow” Original Music Tomer Biran Sound Design Broadcast Media Avi Zonshine, sound design. 

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Laverne CoxThe-ArteryUri Schutzer



    Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor

    Tuesday, November 19, 2024

    This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.

    And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.

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