Directed by The-Artery’s Uri Schutzer, this SodaStream International brand film, entitled Rainbow Story, visualizes key moments from the life of Emmy-nominated actress and LGTBQ+ activist Laverne Cox through both live-action content and classic 2D animation. The narrative follows Cox from her childhood to the accomplished woman she is today. The animated compositions, which were led by The-Artery’s Yonatan Tal, include Cox transforming into a flying superhero, colorful parades, the Supreme Court’s landmark ruling protecting LGBTQ+ employees against discrimination, and much more.
In celebration of Pride Month, the brand is launching a limited-edition sparkling water maker kit, also named “The Rainbow Story,” empowering the community to share their personal pride stories. A portion of proceeds will be donated to global NGO ILGA World.
Credits
Client SodaStream International Jez Willy, Wayne Hanson, Yariv Ratner, creatives Production Company Jiminy Creative Uri Schutzer, director; Kobi Hoffmann, exec producer; Itai Neeman, DP; Adam Jette, production designer; Christina Pacelli, stylist; Kiyah Wright, hair; Tay Rivera Nails: Eri Ishizu, makeup. Production Services Rodeo Show Hani Selim, exec producer; Dawn Hoffman, producer. Editorial Jiminy Creative Yair Tamir, editor; Sivan Meisliz, edit assistant; Orit Pinco, post producer. VFX & Design The-Artery Vico Sharabani, executive creative director; Deborah Sullivan, executive post producer; Emily Brown, post producer; Yonathan Tal, animation supervisor; Joey Karwal, Miles Schlenker, Josh Brennan, Vivian Le, Greg Barry, animation; Aarif Attarwala, Asaf Yeger, Micky Gorenstein, Flame; Joe Grundfast, CG; Stephen Picano, color grading. Soundtrack “My Rainbow” Original Music Tomer Biran Sound Design Broadcast Media Avi Zonshine, sound design.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
