Tuesday, June 19, 2018
You are here:

The Art of the Meal: Google Translate, m ss ng p eces Bring People Together to Celebrate Food From Different Cultures


Robert Goldrich
Wednesday, Jul. 27, 2016


Log in or register now!

Production house m ss ng p eces conceived this pop up restaurant idea with Google, designed all branding components, and produced every aspect of the experience, telling the vibrant story of an experiential event in the #EveryoneSpeaksFood film. The experience entails bringing food from different global cultures to Small World (Google Translates’ free pop up restaurant in NY), for a single meal, illustrating that food is a universal language.

The experience brings dishes and more importantly people from different cultures together, forming a community united by food.

The project was headed by PARTY executive creative director Masa Kawamura, who had recently joined the m ss ng p eces roster. Executive producer Kate Oppenheim explained the impetus for the campaign, “Everyone Speaks Food is an idea that celebrates the connections that we build over a meal and the richness of food cultures around in the world. We were inspired by the way that Google Translate creates functional and personal connects between people everywhere.” 


Client Google Michael Tabtabai, head of Google brand creative; Cameron Luby, head of cultural activations; Ben Quesnel, marketing manager, Google Brand; Jesse Friedman, marketing manager, Google Translate; Michelle Rosen Sapir, head of brand and reputation, events & experiences. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Ari Kuschnir, Brian Latt, exec producers/partners; PARTY: Masashi Kamamura, executive creative director; PARTY Jamie Carreiro, creative director; Dave Saltzman, head of production, partner; Brian Mitchell, project management director; David Trumpf, Kari Anderson, art directors; Sara’o Berry, Kathryn Berk, project management supervisors; Jonathan Figueroa, Zacchary Kislevitz, production management coordiators; Gideon Jacobs, Cassie Marketos, copywriters; Jordan Bruner, Costa Damaskos, Stephane Rodriguez, designers; Mike Prall, campaign video line producer; Jason Reif, campaign video production manager.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="https://shootonline.com/embed/67958/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://shootonline.com/embed/67958/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://shootonline.com/embed/67958/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://shootonline.com/embed/67958/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jun. 19, 2018

California lawmakers passed legislation Monday that puts more conditions...

Tuesday, Jun. 19, 2018

Content creation studio BODEGA--with bases of operation in NY and San...

Tuesday, Jun. 19, 2018

The MTV Movie & TV Awards gave "Black Panther" its first taste of...

Monday, Jun. 18, 2018

George Clooney's Hollywood career spans more than three decades, with...

Monday, Jun. 18, 2018

Director Greg Popp has joined the roster of Superlounge for exclusive U.S...

Monday, Jun. 18, 2018

Hulu has acquired the rights to Minding the Gap , director Bing Liu’s...

Recent SPW Releases

Monday, Jun. 18, 2018

Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...

Monday, Jun. 18, 2018

Rapidly rising “Audio Story-Tellers” Temp Love are celebrating their 5-...

Monday, Jun. 18, 2018

Post-production finishing for the first season of Vida, the new half-hour...

Monday, Jun. 18, 2018

Furthering their reputation as the go-to creative audio post house for...

Friday, Jun. 15, 2018

The leaders of bicoastal creative production company Gentleman Scholar...

Friday, Jun. 15, 2018

LA-based Stun, an award winning entertainment industry content studio, ad...