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    Arnold Worldwide, Director Tom Kuntz Bring TV Dad To The Rescue For Progressive Insurance

    By SHOOTUpdated:No Comments6119 Views

    Sometimes, you just need a little outside advice when it comes life’s biggest questions–especially on how to save money. And coming soon, look no further than TV Dad–brought to you by Progressive Insurance. 

    Inspired by family sitcom-style comedy, Progressive and creative agency Arnold Worldwide are rolling out “TV Dad” creative beginning January 16. Starring one of TV’s most truly iconic dads, Reginald VelJohnson, as “the best pretend dad that you’ve never had.”

    Along with a classic “sitcom” theme song opening, in a series of TV spots and social films, Progressive’s TV Dad will dish out the fatherly wisdom. Everything from love, family, and even his hot take on other topics. But the most important lesson of all? Drivers who switch to Progressive could save nearly $700 on average. So, listen to your TV Dad–he knows it all.

    This "TV Dad" sitcom intro was directed by Tom Kuntz of MJZ.

    Sean McBride, Arnold CCO, said, “This campaign is very aware of how competitive the insurance category is, and that the notion of switching insurance and saving money is something the audience has probably heard hundreds of times. To me, that context is what supercharges this concept–who is a voice that can cut through all the noise? Someone who, when this person speaks, everybody can’t help but lean in and listen? Enter TV Dad.

    Credits

    Client Progressive Insurance Agency Arnold Worldwide Sean McBride, chief creative officer; Donnell Johnson, SVP, group creative director; Tom Kelly, Doug Harry, Thomas Hair, creative directors; Roberta Totaro, associate creative director; OLacie Johnson, Jerome Marucci, art directors; Courtney Hoenicke, Steve McElliogott, copywriters; Sean Vernaglia, SVP, executive producer; Catherine Sheehan, EVP, brand strategy director; Kylee Donovan, associate director, brand strategy; Britt Teravainen, VP, digital strategy director; Ugonna Nwaoba, jr. digital strategist. Production Company MJZ Tom Kuntz, director. Editorial Cosmo Sreet Aaron Langley, editor. VFX Brickyard  Color The Color Refinery Rob Bessette, colorist. Casting Clockwork Casting Music JSM Music Sound Design Soundtrack Mike Secher, sound engineer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Arnold WorldwideMJZTom Kuntz



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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