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Anonymous Content's Planchon Directs "The Unseen" For AT&T, BBDO NY


Robert Goldrich
Thursday, Sep. 1, 2016


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This latest installment of AT&T’s “It Can Wait” campaign underscores the enormous risk taken when texting or using a cell phone while driving. Titled “The Unseen,” this spot addresses a research finding that drivers are more careful when driving with a child as a passenger. Yet when a driver is alone, texting and cell phone usages rises dramatically.

This :30, though, shows that sometimes a child is outside the car when a driver is distracted. 

Frederic Planchon of Anonymous Content directed “The Unseen” for BBDO New York.


Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Rick Williams, creative director/copywriter; Marcel Yunes, creative director/art director; David Rolfe, director of integrated production; Julie Collins, group executive producer; Dan Blaney, executive producer. Production Anonymous Content Frederic Planchon, director; Eric Stern, managing director/exec producer; Sue Ellen Clair, exec producer; Kerry Haynie, head of production; Erin Wile, producer; Donald Cager, production supervisor; Jody Lee Lipes, DP. Editorial WORK Editorial Rich Orrick, editor; Erica Thompson, exec producer; Jamie Perritt, producer; Christopher Fetsch, Evelina Gokinayeva, assistant editor. VFX The Mill Gavin Wellsman, shoot supervisor/2D artist; Fergus McCall, colorist; Krissy Nordella, 2D lead artist; Heather Kennedy, Alex Miller, Nicolette Picardo, Alex Wysota, Kevin Donahue, 2D artists; Sandor Toledo, Peter Karnik, Alex Allain, 3D artists; Yuanbo Chen, design; Nirad “Bugs” Russell, sr. prdoucer; Sean Costelloe, exec producer. Audio Post Heard City Phil Loeb, mixer. Sound Design Brian Emrich, sound designer. Music Music track: “Villa Del Refugio” This will Destroy You, music artist.

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