Al Roker, “America’s Weatherman,” is featured in this commercial for BMW’s annual Summer Sales Event, part of a campaign from Goodby Silverstein & Partners (GS&P).
Directed by Win Bates via Tool of North America, the “Summer Is All Yours Spot” finds Roker intentionally giving an inaccurate rainy weather forecast on social media. Roker is then seen cruising to the shoreline in his all-electric BMW i4 to enjoy a perfect beach day all to himself.
“Saying Al’s personality is as electric as the BMW cars we are promoting would be a cliché, so I won’t say it. But wait…I think I just did,” said Rich Silverstein, co-chairman and co-founder at GS&P.
“We’re thrilled to collaborate with Al Roker, a true entertainment icon whose passion and trademark charm fit beautifully with the BMW brand,” added GS&P executive creative director Matt Edwards.
CreditsClient BMW North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman/partner; Matt Edwards, executive creative director; Kevin Leung, Clemens Zlami, associate creative directors; Guillermo Aliaga Pueyrredon, sr. art director; Belen Russomanno, sr. copywriter; Jim Haight, head of production; Matthew Flaker, executive producer; Jennifer de Leon, producer; Jim King, director of graphic services; Saam Gabbay, photography; Tena Goy, executive interactive producer; Severin Sauliere, sr. interactive producer; Will Hung, director of production arts; Joanna Pham, Maria Leung, production artists; Katie Coane, deputy director of brand strategy; Nik Poon, brand strategy director; Kelly Kikuch, brand strategist; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist. Production Company Tool of North America Win Bates, director; Mary Church, exec producer; Nancy Hacohen, managing director. Editorial Arcade Edit Dave Anderson, editor; Dean Miyahira, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Wendy Umanzor, producer. VFX/Finishing The Mill Nhat Tran, Jeffery Robins, VFX supervisors; Hillary Thomas, exec producer; Sherilyn Martin, producer; Joelle Amoroso, production coordinator; Nhat Tran, 2D lead artist; Diiwaker S, 2D lead artist (BLR); Sandra Ross, 2D artist; Aasheesh Singh, Akhil A S, Jhoshidh T, Atul Palande, 2D artists comp (BLR); Tushar Suresh Bhat, Appu Gowda, Chaithra H, Kishor Sasane, 2D artists roto (BLR); Gowthaman N, Sailen Khanra, Ankit Panwar, Manoj Kumar, Shubham Pawar, 2D artists paint (BLR); Tushar Sethi, Sandeep Kumar Yadav, asset artist (BLR); Rajkumar Gupta, Puppala Vinod Kumar, tracking (BLR); Itai Muller, matte painting. Mix/Sound Design Sonic Union Mike Marinelli, sound designer/mix engineer; Justine Cortale, sound producer; Carly Morgan, assistant engineer.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More