AJ Bleyer Directs Reggie Watts In Spot Promoting Speed of New Firefox Browser
AJ Bleyer of above + beyond films directed this spot featuring beatboxer/musician Reggie Watts musically demonstrating the benefits of Firefox’s new, faster browser.
The premise has two Reggies in the (split) picture--one a slow, bored Watts waiting for an even slower browser to do its thing. The other, a hyper-energetic Watts, is in the fast Firefox environ where there’s little wait time to load a file, Eventually slow Watts moves over to join his speedy counterpart and the fast responsive browser fun of crafting an improv song and message on the fly is thoroughly enjoyed by both.
Client Mozilla/Firefox Production above + beyond films, Playa Vista, Calif. AJ Bleyer, director/DP; Ashley Hydrick, Beth Aranda, co-founders/exec producers; Rebecca Donaghe, producer. Editorial Cut+Run, San Francisco Pete Koob, editor; Deanne Mehling, exec producer; Brady Fiero, producer. Color Mission Film & Design Chris Martin, colorist. Flame/Online Jogger Matt Trivan, Flame artist. Audio Post One Union, San Francisco Matt Wood, engineer.
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