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adam&eveDDB, Director Ninian Doff Team On Cat Music Video For Temptations

By

Robert Goldrich
Friday, Aug. 12, 2016

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This 1980s’ style music video stars the Electric Furs, a fictitious band made up of cats singing and playing instruments, performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. The cats encourage their owners to remember to treat them to Mars Petcare’s Temptations taste treats.

Ninian Doff of Pulse Films directed this music clip which is part of adam&eveDDB London’s “Treat Them Too” campaign for Temptations.

“Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at adam&eveDDB. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message--reminding cat owners to ‘Treat Them Too.’”

Credits

Client Mars Petcare US/Temptations Agency adam&eveDDB London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; Matt Fitch, Mark Lewis, creative team; Suzy MacGregor, producer. Media Agency Mediacom/Starcom US Production Pulse Films Ninian Doff, director; Partick Meller, DP; Sam Chitty, producer; James Sorton, exec producer. Editorial Trim Ross Hallard, editor. Postproduction Finish Cheryl Payne, post producer; Steve Murgatroyd, 2D artist; Julian Biard, colorist. Music Supervisor Leland Music, Soundtrack: “Don’t You Forget About Me” Audio Post 750MPH

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