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adam&eveDDB, Director Martin De Thurah Get "Snowed In" For Waitrose

By

Robert Goldrich
Monday, Nov. 13, 2017

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Waitrose is putting community spirit at the heart of its Christmas campaign with this 90-second TV spot shot in black and white.

The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals.

The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005.

Martin De Thurah directed “Snowed In” via production house Academy for adam&eveDDB, London.

The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley.

Credits

Client Waitrose Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Matt Gay, creative; Kreepa Laxman, producer; Laurelle May, assistant producer. Production Academy Martin De Thurah, director; Simon Cooper, exec producer; Medb Riordan, producer; Niels Thastum, DP. Editorial Rock Paper Scissors/Trim Mikkel Nielson, editor Postproduction The Mill Alex Fitzgerald, executive post producer; Kirsty Ratcliffe, post producer; Jonathan Westley, creative director; John Thornton, 2D lead artist; Ed Poulson, 2D artist; David Hempstead, 3D lead artist; Michael Hunault, Jack Harris, Walter How, Tom Hales, James Hansell, Sergio Xisto, 3D artists; Can Y.Sanalan, Cameron Johnson, Katherine Ross, Jiyoung Lee, Victoria Canfora, matte painting; Fergus McCall, colorist. Audio Post 750mh Sam Ashwell, mixer. Music SIREN Sean Craigie-Atherton, music producer/supervisor. Soundtrack: “Carol of the Bells,” composed by Mykola Leontovyvh and arranged by Guy Farley.

Category of ScreenWork: 

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