Ad Council, Pereira O'Dell, Willie Nelson, COVID Vaccines Get Us Closer To Being "Back In The Game"
By
Robert Goldrich5971 views
With a brand-new rendition by Willie Nelson of “I’ll Be Seeing You,” this PSA titled “Back In The Game,” highlights iconic moments in recent sports history, encouraging fans to visit GetVaccineAnswers.org for the latest information about the COVID-19 vaccines and bringing us all one step closer to experiencing the joy of sports together again soon.
Developed pro bono by creative agency, Pereira O’Dell, the PSA--the latest entry in the Ad Council/COVID Collaborative’s “It’s Up To You” campaign--enlisted the participation of 13 sports leagues and organizations including: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women’s Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association (WNBA) and WWE.
Edit/finish house was Cosmo Street Editorial.
Client Ad Council, COVID Collaborative Agency Pereira O’Dell Editorial/Finishing Cosmo Street Editorial Hugo Jordan, editor; Alexandra Jimenez, assistant editor; Kacie Gomez, producer; Marie Mangahas, head of production; Yvette Corbarrubias, exec producer; Shinya Sato, Flame artist. Color Apache Digital Steve Rodriguez, colorist; Christina Caldwell, producer; LaRue Anderson, exec producer. Music “I’ll Be Seeing You,” rendition by Willie Nelson Music Company duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, producer. Sound duotone audio group Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer.