Thursday, May 24, 2018
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Aaron Stoller Directs Pedigree's "Pick Me" For BBDO NY


Robert Goldrich
Sunday, Apr. 30, 2017


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Just in time for National Adopt a Shelter Pet Day (Sunday, April 30) and National Pet Month (May), the Pedigree brand has released a new video, “Pick Me,” which shows the other side of pet adoption, shedding light on how adopting a dog is mutually beneficial for both the dog and its new family.

We see different people, each in an individual cage, going about their daily lives, being bogged down by the mundane, or obsessing over a videogame, or chained to a smartphone--living in isolation while focusing on a glowing handheld device or laptop computer. 

Suddenly, though, the mood is broken and a true warmth and excitement is felt when a dog walks into the room. In a poignant role reversal, the pooch is at the pound to pick his new pal/owner.

We see the power of the dog to uplift human spirit, particularly when a woman is freed from her cage to go home with the canine.

A three-part supered message simply reads: “Sometimes you need a dog/as much as a dog needs you./Adopt”

Aaron Stoller of Biscuit Filmworks directed for BBDO New York.


Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Dave Rolfe, head of integrated production; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Aaron Stoller, director; Peter Deming, DP. Editorial Work Editorial Ben Jordan, editor. Audio Post Heard City Evan Mangiamele, mixer. Music Screen Sound Alliance Robert Miller, composer. Sound Design Barking Owl Morgan Johnson, sound designer. Telecine Company 3 Tom Poole, colorist. VFX/Finish The Mill Mikey Smith, conform artist.

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