Friday, January 19, 2018
You are here:

Aaron Ruell Directs Kerrygold's "New Kid" For Energy BBDO

By

Robert Goldrich
Friday, Nov. 18, 2016

1267 views

Log in or register now!

In this emotionally touching :60 titled “New Kid,” a boy courts a new student, an Irish lass, with the best that Ireland has to offer, including Kerrygold’s line of butter and cheeses. 

Part of a new campaign platform, “Made for this Moment,” the spot was directed by Aaron Ruell of Biscuit Filmworks for Energy BBDO.

Credits

Client Kerrygold USA Agency Energy BBDO, Chicago Andrés Ordóñez, chief creative officer; Amy Ditchman, creative director; Christy Hale, copywriter; Elaine Kalvelage, art director; John Pratt, executive producer; Daniel Kuypers, director of music; Shannon Smiley, planning director. Production Biscuit Filmworks Aaron Ruell, director;  Shawn Lacy, managing director; Holly Vega, exec producer; Jonathan Wang, producer; Jallo Faber, DP; Brian Branstetter, production designer. Production Services Means of Production Inc. David Bouck, exec producer; Heinrich Beisheim, head of production; Greg Lund, production manager. Editorial Beast Angelo Valencia, editor; Joanna Woods, producer. VFX Method Studios Ryan Wood, Flame artist; Brett Glover, design lead; Matthew Engel, producer. Music/Sound “The Girl I Haven’t Met”; Nate Richert, vocalist/songwriter from the Halogen Moon album. Stir Post Audio, Chicago Nick Bozzone, sound designer; David Kaplan, producer; Mindy Verson, voiceover casting director Audio Post Stir Post Audio, Chicago Nick Bozzone, mixer; David Kaplan, producer. Postproduction Company 3 Tyler Roth, colorist.

Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/69493/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/69493/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/69493/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/69493/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jan. 19, 2018

"Hamilton" star Daveed Diggs used his own life as inspiration for the film...

Friday, Jan. 19, 2018

Sundance Institute founder Robert Redford did not shy away from addressing...

Thursday, Jan. 18, 2018

The Sundance Film Festival has always been a place for boundary-pushing...

Thursday, Jan. 18, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has...

Thursday, Jan. 18, 2018

In her first televised interview, Dylan Farrow described in detail Woody...

Thursday, Jan. 18, 2018

Detroit (Annapurna Pictures) marked a reunion for cinematographer Barry...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top