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Aaron Ruell Directs Kerrygold's "New Kid" For Energy BBDO


Robert Goldrich
Friday, Nov. 18, 2016


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In this emotionally touching :60 titled “New Kid,” a boy courts a new student, an Irish lass, with the best that Ireland has to offer, including Kerrygold’s line of butter and cheeses. 

Part of a new campaign platform, “Made for this Moment,” the spot was directed by Aaron Ruell of Biscuit Filmworks for Energy BBDO.


Client Kerrygold USA Agency Energy BBDO, Chicago Andrés Ordóñez, chief creative officer; Amy Ditchman, creative director; Christy Hale, copywriter; Elaine Kalvelage, art director; John Pratt, executive producer; Daniel Kuypers, director of music; Shannon Smiley, planning director. Production Biscuit Filmworks Aaron Ruell, director;  Shawn Lacy, managing director; Holly Vega, exec producer; Jonathan Wang, producer; Jallo Faber, DP; Brian Branstetter, production designer. Production Services Means of Production Inc. David Bouck, exec producer; Heinrich Beisheim, head of production; Greg Lund, production manager. Editorial Beast Angelo Valencia, editor; Joanna Woods, producer. VFX Method Studios Ryan Wood, Flame artist; Brett Glover, design lead; Matthew Engel, producer. Music/Sound “The Girl I Haven’t Met”; Nate Richert, vocalist/songwriter from the Halogen Moon album. Stir Post Audio, Chicago Nick Bozzone, sound designer; David Kaplan, producer; Mindy Verson, voiceover casting director Audio Post Stir Post Audio, Chicago Nick Bozzone, mixer; David Kaplan, producer. Postproduction Company 3 Tyler Roth, colorist.

Category of ScreenWork: 


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