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Top Spot of the Week: Netflix’s “Tree Topper”


Robert Goldrich
Saturday, Dec. 21, 2013


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Matt Aselton of Arts & Sciences directed this spot which tells the story of a  rambunctious family from the viewpoint of a porcelain tree topper, voiced by The Sopranos’ Lorraine Bracco. She describes how she has seen a lot in her decades with the family. Near misses. The antics of the McDermott boys.  Just about everything that comes with being part of a big family.

Even though it can be crazy in the house, she loves when the family is curled up in front of Netflix. It’s so sweet  that it always brings a smile. Then again, she adds, “It’s kinda painted on my face.”

This is Deutsch LA’s first spot for Netflix.

Client Netflix  Agency Deutsch LA  Pete Favat, chief creative officer; Gavin Lester, group creative director; Gordy Sang, sr. art director; Brian Siedband, sr. copywriter; Vic Palumbo, director of integrated production; Rachel Seitel, producer. Production Arts & Sciences, Los Angeles
Matt Aselton, director; Corey Walter, DP;’ Marc Marrie, exec producer; Zoe Odlum, line producer. Editorial Arcade Edit, Los Angeles  Geoff Hounsell, editor; Damian Stevens, exec producer; Glenn Teel, assistant editor; Gavin Carroll, producer. Post MPC, Santa Monica Mark Gethin, colorist; Mark Holden, online partist; Adrian Leva, online assistant artist; Abisayo Adejare, producer; Lexi Stearn, exec producer. Music Human Sound Design Henry Boy, NY Audio Lime Studios, Santa Monica.
Rohan Young, mixer; Jeff Malen, assistant; Jessica Locke, exec producer End tag treatment Laundry, Los Angeles.
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