Saturday, December 16, 2017
You are here:

Pet Trust's "We Could Be Heroes"

By

Robert Goldrich
Friday, Dec. 13, 2013

1721 views

Log in or register now!

Dogs sing in human voices to raise awareness of cancer among canines and the heavy toll in life it exacts. The performance is reminiscent of the iconic"We Are The World" music video.  Curtis Wehrfritz of Untitled Films, Toronto, directed for agency Red Urban.

Credits

Client Nestle Purina/Pet Trust. Agency Red Urban, Toronto. Christina Yu, creative director; Patrick Shing, art director; Matt Syberg-Olsen, writer; Terri Vegso, integrated producer; Keith Barry, strategy & development director; Mary-Claire Barlow, creative resources manager. Production Company Untitled Films, Toronto. Curtis Wehrfritz, director; Michael Smith, producer; Lexy Kavluk, exec producer; Matt Hopkins, production designer; Kris Belchevski, DP. Editorial Rooster Post, Toronto. Christina Humphries, editor; Adam Cunliffe, Jawin Laverde, assistant editors; Yumi Suyama, producer; Melissa Kahn, exec producer. Post Alter Ego, Toronto.  Eric Whipp, colorist. Post Fort York, Toronto. Ernie Mordak, Flame artist; Jason Pereira, assistant Flame artist. Music Pirate, Toronto Chris Tait, director; Ryan Kondrat, John LaMagna, Rob James, writers/performers; Rob James, lead vocal. Audio Pirate, Toronto Keith Ohman, mixer.

Send by email
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/53759/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/53759/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/53759/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/53759/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top