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Mimi Foundation’s “If Only For A Moment”


Robert Goldrich
Friday, Dec. 13, 2013


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Twenty cancer patients are given makeovers and their new looks aren't revealed to them until photographers (for still photos and a short film) are on hand to capture first-hand their reactions. 
At this magic moment, the patients forget about their disease and simply enjoy their new appearance, the reactions ranging from smiles to looks of astonishment and wonder.

Advertiser Mimi Foundation Agency Leo Burnett France Xavier Beauregard, executive creative director; Jean-Paul Brunier, president; Stéphanie Thomasson, art director; Stéphane Gaubert, copywriter.
Production  Prodigious, Paris Coban Beutelstetter, director; Elisabeth Boitte, Antoine Grujard, TV producers; Franck-Hervé Marc, Antoine Daubert, Sophie Leger, post producers; Laurent Favard, sound producer. Production Vincent Dixon, still photographer; Gregory Kaoua, Christophe Martinez, hair designers; Philippe Meysmans, Laura Noben , Marie-Claire Vervaene, make-up artists; Chantal Bourbigot, stylist
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