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Goldieblox’s “Princess Machine”


Robert Goldrich
Thursday, Dec. 5, 2013


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In this TV spot, we follow an older gentleman as he travels home from his job working in a corporate mailroom. When he arrives at his apartment, he finds a golden envelope filled with scratchers left for him anonymously by his young neighbor. This theme of selfless giving continues through radio, with stories about people leaving golden envelopes for their mailmen and waitresses.


Client Goldieblox Production The Academy  Sam Pecknold, director; Zia Mohajerjasbi, co-director; Harry Calbom, exec producer; Jason Puccinelli, production designer. Editorial Foundation Content James Lipetzky, editor; Jesse Richard, assistant editor; Stacy Paris, post producer.  Animation Ed Skudder, Lynn Wang, Mike Holm   Music  Pico Sound


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