Monday, May 21, 2018
You are here:

Toshiba’s “Endless Performance”


Robert Goldrich
Thursday, Dec. 5, 2013


Log in or register now!
Psyop and McCann London took a trip beyond the tablet in this spot which explored the features of Toshiba’s newest device. Psyop’s Fletcher Moules and Kylie Matulick co-directed the piece which focused on several key themes for the tablet:  film and music, productivity, gaming and connectivity. Psyop approached the project as if it were a mini-film, working with a team of designers and concept artists to sketch the energetic worlds. The camera moves forward through the unique characters and detailed environments as they dissolve and reveal the  intertwining themes.

Client  Toshiba  Agency McCann London. Will Shepherd, creative director; Rich Dorey, Mark McCall, creative group heads; Charlie Macpherson, Sonny Botero, producers; Alex McLoughlin, assistant producer. Production Company Psyop. Kylie Matulick, Fletcher Moules, directors; Luisa Murray, exec producer; Shannon Alexander, producer; Jessica Schlobolm, assistant producer; Paul Kim, Therese Larsson, Paul Mager, Chris Martin, Andrew Park, Velwyn Yossy, designers; Stephen DeLalla, Matt Lavoy, lead technical directors; Victor Garza, Brianne Meyer, previz artists; Larissa Docolas, Rie Ito, Wendy Klein, Brianne Meyer, modelers; Larissa Docolas, Wendy Klein, texture artists; David Bokser, Sean Kealey, riggers; Robby Branham, Stephen DeLalla, lighters; Stephen DeLalla, 3D generalist; David Bokser, Chris Meek, Brianne Meyer, 3D animators; Max Graenitz, Rachel Yonda, 2D animators; Josh Wiesenfeld, storyboard artist; Chris Brock, Edmund Liang, Velwyn Yossy, Paul Kim,  matte painters; Katerina Arroyo, Matt Lavoy, compositors; Matt Lavoy, Flame artist; Lance Pereira, editor.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...