Old Navy's "Denim on Denim"
People are put in animated environments and on wild animated rides in this spot which "revs things" up in terms of fashion and style. MassMarket served as VFX/animation house. Roman Coppola of The Directors Bureau directed. Agency is Chandelier Creative, NY.
Client: Old Navy Agency: Chandelier Creative, New York. Sara Fisher, managing director; Jill Andresevic, producer; Zan Goodman, Michael Scanlon, art directors; Richard Christiansen, executive creative director. Production Company: The Directors Bureau Roman Coppola, director; Lisa Margulis, Elizabeth Minzes, exec producers; Eric Sedorovitz, producer. Postproduction: Color Collective Visual Effects: MassMarket Louisa Cartwright, EP; Jeff Wolfe, Bridgette Spalding, VFX producers/editorial producers; Lucas Borras, animation directors; Andy Baker, animation director/animator; Hattie Stewart, illustrations; Andy Rementer, type illustrations; Luca Vitale, Dennis Moran, Jessica Milazzo, Blake Patrick, Winnie Tom, Maya Edelman, Harry Teitelman, animators; Joe Ball, Zack Williams, Warren Paleos, Aska Otake, compositors; Cass Vanini, editor.