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GE's "Brilliant Enterprise"


Robert Goldrich
Friday, Nov. 15, 2013


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Framestore was the VFX house on this spot designed to demonstrate how GE's deep-sea oil & gas technology helps us discover and maximize resources in extreme conditions.  And like previous spots in the campaign, the advertising features a famous machine from popular culture:  in this case, the U.S.S. Enterprise. Agency is BBDO New York.


Client:  GE  Agency:  BBDO New York David Lubars, chief creative officer; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; George Sholley, producer; Judd Counsell, copywriter; Anne Lac, art director; Rani Vaz, director of music and radio production.   Production Company:  Chelsea David Gordon Green, director; Simon Duggan, DP.  Editorial:  MacKenzie Cutler Ian MacKenzie, editor.   Visual Effects:  Framestore, New York and London. Mike McGee, director; Sumer Zuberi, producer; James Razzall, exec producer; David Munoz Forcada, compositing supervisor; Marc Smith, creative director; Will Frazier, Michitaka Inoue, 3D; Sang Joon Kim, Sharon Marcussen, 2D; Yoon Sun Bae, Jessica Lazlo, John Loughlin, Jason Forster, roto; Akira Thompson, Johnny Likens, Chase Masinghill, designers.  Music:  Human   Audio:  Sonic Union Michael Marinelli, mixer.

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