GE's "Brilliant Enterprise"
Framestore was the VFX house on this spot designed to demonstrate how GE's deep-sea oil & gas technology helps us discover and maximize resources in extreme conditions. And like previous spots in the campaign, the advertising features a famous machine from popular culture: in this case, the U.S.S. Enterprise. Agency is BBDO New York.
Client: GE Agency: BBDO New York David Lubars, chief creative officer; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; George Sholley, producer; Judd Counsell, copywriter; Anne Lac, art director; Rani Vaz, director of music and radio production. Production Company: Chelsea David Gordon Green, director; Simon Duggan, DP. Editorial: MacKenzie Cutler Ian MacKenzie, editor. Visual Effects: Framestore, New York and London. Mike McGee, director; Sumer Zuberi, producer; James Razzall, exec producer; David Munoz Forcada, compositing supervisor; Marc Smith, creative director; Will Frazier, Michitaka Inoue, 3D; Sang Joon Kim, Sharon Marcussen, 2D; Yoon Sun Bae, Jessica Lazlo, John Loughlin, Jason Forster, roto; Akira Thompson, Johnny Likens, Chase Masinghill, designers. Music: Human Audio: Sonic Union Michael Marinelli, mixer.