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GE's "Brilliant Enterprise"

By

Robert Goldrich
Friday, Nov. 15, 2013

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Framestore was the VFX house on this spot designed to demonstrate how GE's deep-sea oil & gas technology helps us discover and maximize resources in extreme conditions.  And like previous spots in the campaign, the advertising features a famous machine from popular culture:  in this case, the U.S.S. Enterprise. Agency is BBDO New York.

Credits

Client:  GE  Agency:  BBDO New York David Lubars, chief creative officer; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; George Sholley, producer; Judd Counsell, copywriter; Anne Lac, art director; Rani Vaz, director of music and radio production.   Production Company:  Chelsea David Gordon Green, director; Simon Duggan, DP.  Editorial:  MacKenzie Cutler Ian MacKenzie, editor.   Visual Effects:  Framestore, New York and London. Mike McGee, director; Sumer Zuberi, producer; James Razzall, exec producer; David Munoz Forcada, compositing supervisor; Marc Smith, creative director; Will Frazier, Michitaka Inoue, 3D; Sang Joon Kim, Sharon Marcussen, 2D; Yoon Sun Bae, Jessica Lazlo, John Loughlin, Jason Forster, roto; Akira Thompson, Johnny Likens, Chase Masinghill, designers.  Music:  Human   Audio:  Sonic Union Michael Marinelli, mixer.

Discipline: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/53448/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/53448/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/53448/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/53448/1280x750" frameborder="0" allowfullscreen></iframe>
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