Top Spot of the Week: Adobe's "Click, Baby, Click"
Isaiah Seret of Prettybird directed this commercial in which online orders are pouring in to Encyclopedia Atlantica, leading to a chain of events which has the company ramping up operations to meet the demand. The resurrection of the encyclopedia paper book business, though, isn't what it seems when the camera reveals the origin of all those online orders. Agency is Goodby, Silverstein & Partners.
Agency: Goodby, Silverstein & Partners Rich Silverstein, partner; Will Elliott, Patrick Knowlton, associate creative directors; Nick Luckett, art director; Drew Burton, copywriter; Cindy Fluitt, director of production/associate partner; Cat Reynolds, executive producer; Sara Krider, broadcast producer. Production Company: PRETTYBIRD Isaiah Seret, director; Kerstin Emhoff, co-founder/exec producer; Ali Brown, exec producer; Bridgitte Pugh, line producer; James Whitaker, DP. Postproduction: A52 Paul Yacono, colorist. Visual Effects: A52 Megan Meloth, Jennifer Sofio-Hall, exec producers; Daughn Godd Ward, producer; Andy Rafael Barrios, VFX supervisor; Steve Wolff, Dave Levine, Bruno Parenti, Christel �Hazard, Cameron Coombs, Enid Dalkoff, Eric Mattson, 2D; Kirk Shintani, Adam Newman, 3D. Music: Squeak E. Clean Jason Murgo, composer; Carol Dunn, exec producer; Jack Catlin, music & sound design producer; Andres Velasquez, sound designer. Audio: Eleven Jeff Payne, mixer; Ben Free