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The Best Work You May Never See: The Medicine Abuse Project's "Grandpa-Reflection"

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SHOOT Staff
Thursday, Oct. 17, 2013

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Eric Stoltz directed and provided the voiceover for this spot in which the reflection of a grandfather in the medicine cabinet mirror turns out to be that of someone else--his teenage granddaughter who is taking his prescription medicine. Agency is Hill Holliday, Boston.

Credits

Agency: Hill Holliday Lance Jensen, chief creative officer; Kevin Kaley, sr. VP/group creative director-art; Tim Cawley, sr. VP/group creative director-copy; Alex Vainstein, VP/executive producer; Maggie Flatley, Kevin Boyle, broadcast assistants; Paul Pantzer, VP, director of project management; Jennifer Dodds, project manager; Scott Woolwine,       Editorial: Whitehouse Post Productions, New York Trish Fuller, editor; Alejandra Alarcon, producer.      Postproduction: MPC (The Moving Picture Company) Derek Hansen, telecine; Alex Harding, Sohee Sohn, Jon McKee, Mikael Pettersson, Derrick Yuen, compositing; John Skeffington, producer; Justin Bruckman, exec producer.      Music: Human

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