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The Best Work You May Never See: FirstBank's "Astronauts"


Robert Goldrich
Thursday, Oct. 31, 2013


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Ryan Ebner of HSI directed this :30 which opens with the lift-off of a rocketship. Inside, an astronaut bares his innermost ambitions to his cohort, revealing that his real ambition is to be a florist. "Each day would be different. Each arrangement a new challenge...Avoid the monotony."  Agency is TDA_Boulder.


Client: FirstBank
Agency: TDA Advertising & Design, Boulder, Colo.
Jonathan Schoenberg, executive creative director; Barrett Brynestad, art director; Jeremy Seibold, creative director/copywriter; Susan Fisher, producer.
Production Company: HSI Productions
Ryan Ebner, director; Igor Jadue-Lillo, DP; Michael McQuhae, exec producer; Craig Repass, line producer.
Editorial: Cosmo Street
Katz, editor; Zoe Mougin, assistant editor; Patty Paz, producer.
Postproduction: Company 3 Los Angeles
Mike Pethel, colorist.
Visual Effects: Nave, Los Angeles.
Evan Parsons, designer
Audio: Lime Studios
Dave Wagg, engineer.

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