New Short: Samsung's "When The Night Falls"
Ruben Latre of Hostage Films directed this short film which is part of Samsung's ongoing social responsibility efforts. The piece (a special trailer for which is linked to this story) introduces us to the Oromia Region of Ethiopia where there is no running water and no electricity. Due to remoteness and travel restrictions, Latre was brought onboard as director, DP, and crew of one; shooting two cameras on location. Agency is Agenda, NYC.
Client: Samsung; Agency: Agenda NYC, Dan Koh, creative director; Production Company: Hostage Films, Ruben Latre, director/cinematographer/editor; Melissa Beth, executive producer.