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Top Spot of the Week: Toys "R" Us' "Joy of Toys"

By

SHOOT Staff
Friday, Nov. 1, 2013

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A large-scale TV and web campaign for Toys "R" Us created by agency The Escape Pod, and produced by Wondros with director Ray Dillman, turns an everyday field trip to the forest into the best trip ever for busloads of underprivileged kids. What started as a promise to "Meet the Trees" became a dream come true for over 200 unsuspecting kids when they were instead driven to a Toys "R" Us store.

Credits

Agency: The Escape Pod Norm Billow, managing director; Vinny Warren, executive creative director; Kent Kwiatt, executive producer; Matt Wilcox, copywriter; Mary Ann Holecek, associate producer.

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