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New Interactive Spot: Land Rover's "Race The Sun"

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SHOOT Staff
Thursday, Oct. 24, 2013

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Dante Ariola of MJZ directed this interactive spot which introduces us to an unconventional game of chess in which a male player who's mountain climbing is informed via his cell phone that it's his move--and he has to make it by sundown. He finishes his climb and jumps into his Land Rover and we go along for the ride through tough terrain and other obstacles until he reaches his destination, a mansion with chess board in full view.
Digital production house is Stinkdigital. Agency is Y&R NY/Wunderman.

Credits

Agency: Young & Rubicam New York Jim Elliott, chief creative officer; Marc Sobier, group creative director; Adrien Bindi, creative director/art director; Greg Farley, creative director/copywriter; Letitia Jacobs, executive director of content production; Liz Hodge, executive content producer; Sosia Bert, executive producer of digital content; Tena Goy, sr. interactive producer; Jessica Dierauer, executive producer of music. Production Company: MJZ Dante Ariola, director; Scott Howard, exec producer; Natalie Hill, producer. Editorial: Rock Paper Scissors Ted Guard, editor; Parker Whipple, assistant editor; Melanie Gagliano, producer. Visual Effects: MPC (The Moving Picture Company) Justin Brukman, exec producer; Mitch Stockwell, producer. Music: Q Department, New York

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<iframe width="640" height="390" src="https://shootonline.com/embed/52190/640x390" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="853" height="510" src="https://shootonline.com/embed/52190/853x510" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="1280" height="750" src="https://shootonline.com/embed/52190/1280x750" frameborder="0" allowfullscreen></iframe>
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