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New Experiential Web Film: Coca-Cola's "Roll Out Happiness"


Thursday, Oct. 17, 2013


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Coca-Cola has launched Roll Out Happiness, the latest global installment in the brand's 'Where Will Happiness Strike Next?' series. Striving to make our cities and lives a little less gray, the film shows what happened when Coca-Coca rolled out a lush, green park and opened happiness in an unexpected location. Agency is Wieden+Kennedy, Amsterdam.


Agency: Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; Edu Pou, creative director; Max Gebhardt, art director; Max Arlestig, copywriter; Erik Verheijen, head of production; Judd Caraway, Lars Fabery, producers.


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