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New Experiential Project: TFO's "L'Opera Piano"

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SHOOT Staff
Saturday, Sep. 21, 2013

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In collaboration with the Festival d'Opera de Quebec, TFO brought opera to the people by inviting the public to engage with a new interactive and never-been-seen-before instrument. The Living Opera Organ is a 12-note, giant keyboard that you play with your feet, featuring opera singers who elegantly belt out their corresponding notes as the different keys are played. Agency is Lowe Roche, Toronto.

Credits

Agency: Lowe Roche Sean Ohlenkamp, executive creative director; Gail Pak, associate creative director; Jordan Gabriel, copywriter; Caroline Wrinch, producer.

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