Top Spot of the Week: FedEx's "QB"
Steve Miller of @radical.media directed this spot which showcases a football team's depth or lack thereof. A scrawny guy reports to the coach's office, informed that he's the new starting quarterback. Turns out the team is down to its sixth string QB because the first five signal callers have to stay at home to wait for an important package. Agency is BBDO New York.
Agency: BBDO New York David Lubars, chief creative officer; Greg Hahn, Mike Smith, executive creative directors; Justin Bilicki, associate creative director/art director; Matt Herr, associate creative director/copywriter; Amy Wertheimer, executive producer; Calleen Colburn, sr. producer. Production Company: @radical.media Steve Miller, director; Mott Hupfel, DP. Editorial: MacKenzie Cutler Ian MacKenzie, editor Visual Effects: Schmigital Audio: Sound Lounge Tom Jucarone, mixer.