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The Best Work You May Never See: MoneyGram's "Love"


Wednesday, Sep. 18, 2013


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John Mastromonaco of Argyle Brothers directed this three-spot MoneyGram-sponsored public service campaign in which potential victims come face to face with their would-be scammers. In the commercial "Love," a man buying groceries is met at the checkout by another man claiming to be his web love interest, Elizabeth. Agency is The Richards Group, Dallas.


Agency: The Richards Group, Dallas. Jeff Hopfer, creative director/art director; David Eastman, creative director/writer; Bridget Fontenot, producer. Production Company: Noonday Pictures,Argyle Brothers Ben Hoffman, director/DP (of signature SCAM red flag tag); Andy Yonker, producer.,John Mastromonaco, director; Brent Perlman, executive producer; Kathy Rhodes, producer; John Houtman, DP. Editorial: charlieuniformtango Jack Waldrip, editor Postproduction: charlieuniformtango Joey Waldrip, VFX artist/online editor. Audio: charlieuniformtango Russell Smith, sound designer/audio post mixer.


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