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The Best Work You May Never See: American Red Cross' "Emergency Repair Kit"


Friday, Sep. 6, 2013


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Rob Pritts of Backyard directed this comically informative :30 PSA which delivers everything you need for a gag, but not for an emergency. This American Red Cross PSA features a husband attempting to justify his funny-but-useless emergency supply kit selections to his wife. Agency is BBDO Atlanta.


Agency: BBDO Atlanta Scott Biear, copywriter; Silver Cuellar, art director; Todd Johnson, producer. Production Company: Backyard Rob Pritts, director; Floridan Stadler, DP; Kevin Sharpton, producer; Kris Mathur, exec producer. Editorial: Optimus Justin Amore, Kaitlin Zaumseil, editors; Therese Hunsberger, editorial producer.

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