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The Best Work You May Never See: MINI Canada's "Roller Coaster"

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SHOOT Staff
Sunday, Sep. 1, 2013

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Finn O'Hara of Asymetric, Toronto, directed this spot which is the latest in MINI Canada's "Not Normal campaign." Here, three MINI Cooper S models were retrofitted to create a MINI roller coaster. Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. Agency is Anomaly, Toronto.

Credits

Editorial: Bijou, Toronto. Mel Hider, editor; Stephanie Hickman, exec producer; Cian McDevitt, assistant editor.

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