Top Spot of the Week: Kellogg's Special K's "More Than A Number"
Peyton Wilson of O Positive directed this spot which takes us to a jeans store. A store attendant then takes a tape measure to best fit the customers. As the customers await with some trepidation to hear their waistline measurements, we see that the tape has no numbers but rather characteristics. One woman is a size "radiant," another "confident." Agency is Leo Burnett Chicago.
Agency: Leo Burnett Mylene Pollock, creative director; Kristen Schwanz, sr. copywriter; Stephanie Summers, sr. art director; Alethya Luiselli, sr. producer. Production Company: O Positive Films Peyton Wilson, director; Ralph Laucella, exec producer; Devon Clark, head of production; Darrin Ball, producer; Jac Fitzgerald, DP. Editorial: Whitehouse Post Productions Glorily Velez, editor; Laurie Adrianopoll, producer. Audio: Another Country