Monday, December 18, 2017
You are here:

Top Spot of the Week: JCPenney's "Cafeteria"

By

SHOOT Staff
Friday, Aug. 23, 2013

983 views

Log in or register now!

Baker Smith of harvest introduces us to kids who envision how their first day of the school year will play out. In "Cafeteria" we meet a youngster who's grown over the summer and is looking to stake his claim. He walks through an empty cafeteria, setting the stage for what will be his first day back at noon lunchtime--all the while accompanied by another lad who's beating a drum. Agency is Y&R NY.

Credits

Agency: Young & Rubicam, New York Tony Granger, global chief creative officer; Jim Elliot, chief creative officer; Judy Robinson, creative director; Aaron Frisch, creative director/art director; Arun Nemali, creative director/writer; Betsy Shoenfeld, sr. producer. Jill Meschino, executive producer; Nancy Arescu, managing director. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Matt O'Shea, producer; Bill Pope, DP; Thomas Ambrose, production designer. Editorial: P.S. 260, Inc. Maury Loeb, editor; Zarina Mak, exec producer; Laura Patterson, producer.

Send by email

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/52155/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/52155/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/52155/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/52155/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Dec. 17, 2017

"Star Wars: The Last Jedi" will happily settle for second. Rian Johnson's...

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Recent SPW Releases

Saturday, Dec. 16, 2017

The South Australian State Government today announced they will provide...

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Top