The Best Work You May Never See: FirstBank's "Experiment"
Ryan Ebner of HSI directed this spot which shows a couch, flat-screen TV and a lamp left out on the street, marked "Free." Passers-by poke, prod, frown at and pass up the goods, while a V.O. muses, "Have you ever noticed how skeptical people are of 'free'? As if the word 'free' automatically means something must be wrong?" We are then introduced to one instance where "free" is accurate. Agency is TDA_Boulder.
Agency: TDA Advertising & Design, Boulder, Colo. Jonathan Schoenberg, executive creative director; Auston O'Connor, art director; Tim Kelly, copywriter; Susan Fisher, producer. Production Company: HSI Productions Ryan Ebner, director; Igor Jadue-Lillo, DP; Michael McQuhae, exec producer; Craig Repass, line producer. Editorial: Cosmo Street Katz, editor; Zoe Mougin, assistant editor; Patty Paz, producer. Postproduction: Company 3 Los Angeles Mike Pethel, colorist. Audio: Lime Studios Dave Wagg, engineer.