Top Spot of the Week: Jell-O's "Comb Over"
Ulf Johansson of Smith & Jones Films directed this spot in which father and son bond, with the former explaining to the latter why he loves Jell-O pudding. The boy then pictures himself in the scenarios being related by his dad--another nightmarish day at work, which takes its toll sort of like the process of erosion, akin to the father losing a little hair on a daily basis. Agency is CP+B.
Agency: Crispin Porter + Bogusky Rob Reilly, chief creative officer; Tony Calcao, exec VP/executive creative director; Andrew Ure, Matt Denyer, VP/creative directors; Josh Gross, associate creative director/art director; Noah Will, sr. copywriter; Chad Hopenwasser, VP/head of video, integrated; Aymi Beltramo, VP/executive integrated producer. Postproduction: Company 3 Siggy Ferstl, colorist. Visual Effects: Method Claus Hansen, Noah Caddis, lead compositors; Rob Hodgson, VFX supervisor; Robert Owens, exec producer; Paula S. Jimenez, post producer Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie DiLullo, music producer. Audio: Lime Studios Mark Meyuhas, audio engineer; Matt Miller, audio engineer's assistant; Jessica Locke, mix producer.