The Best Work You May Never See: WNET's "Meet the Tanners"
Paul Riccio of Sandwick Media directed this spot which plays like a promo for a reality TV show about a family obsessed with tanning. Sadly, this could pass for a real series given today's dumbed down TV landscape--another reason to support the quality programming on public TV's WNET, Channel 13, in NY. Agency is CHI & Partners, NY.
Production Company: Sandwick Films Paul Riccio, director; William Rexer, DP; Bill Sandwick, exec producer; Trevor Herrick, line producer. Editorial: MacKenzie Cutler Gavin Cutler, Mike Rizzo, editors; Sam Shaffer, audio engineer. Postproduction: Schmigital Sasha Hirschfeld, exec producer.