Top Spot of the Week: MiO's "Eye of the Squirter"
Benjamin Weinstein of Steam Films, Toronto, directed this spot which centers on Calvin, an average guy immersed in all sorts of athletic endeavors, while never missing the chance to squirt flavored MiO Sport flavored liquid beverage into a glass of water that he never puts down during his whirlwind marathon of activity. Agency is Taxi, Toronto.
Agency: Taxi | Toronto Lance Martin, executive creative director; Jeff MacEachern, creative director; Mike Blackmore, associate creative director/writer; Mike Lee, senior art director/writer; Mike Shuman, writer; Zach Klein, digital strategist; Cynthia Heyd, VP, Integrated Production; Ben Sharpe, producer.
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