Honda UK's "Hands"
The hands of an engineer transform innovative Honda products into one another in a visually engaging way to depict Honda's inquisitive nature and never complacent attitude. Smith & Foulkes of Nexus directed for Wieden+Kennedy, London.
Agency: Wieden+Kennedy | London Tony Davidson, Kim Papworth, executive creative directors/creative directors; Chris Lapham, copywriter; Aaron McGurk, art director; James Guy, producer. Production Company: Nexus Productions, London Smith & Foulkes, directors; Chris O'Reilly, exec producer; Tracey Cooper, producer; Fernanda Garcia Lopez, production assistant; Clive Norman, DP. Editorial: Trim Editing Paul Hardcastle, David Slade, editors.