Top Spot of the Week: Ad Council and Smokey Bear's "Campfire"
The team of Terry Timely (Ian Kibbey & Corey Creasy) from Park Pictures directed this PSA in which a woman goes over how to best put out a campfire by scrolling through instructions on her smartphone, making sure her guy has done it by the book. He has followed her directions to the letter and suddenly a pair of hairy arms enters the picture and gives the gent a big hug. Agency was Draftfcb Orange County/L.A.
Production Company: Park Pictures Terry Timely (Ian Kibbey & Corey Creasy), directors; Lance Acord, creative consultant; Jackie Kelman Bisbee, exec producer/owner; Mary Ann Marino, exec producer; Anne Bobroff, head of production; Valerie Romer, producer. Editorial: Butcher Editorial Teddy Gersten, editor; Leah Turner, assistant editor; Chrissy Hamilton, producer; Rob Van, exec producer.