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Top Spot of the Week: Ad Council and Smokey Bear's "Campfire"

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SHOOT Staff
Friday, Jul. 12, 2013

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The team of Terry Timely (Ian Kibbey & Corey Creasy) from Park Pictures directed this PSA in which a woman goes over how to best put out a campfire by scrolling through instructions on her smartphone, making sure her guy has done it by the book. He has followed her directions to the letter and suddenly a pair of hairy arms enters the picture and gives the gent a big hug. Agency was Draftfcb Orange County/L.A.

Credits

Production Company: Park Pictures Terry Timely (Ian Kibbey & Corey Creasy), directors; Lance Acord, creative consultant; Jackie Kelman Bisbee, exec producer/owner; Mary Ann Marino, exec producer; Anne Bobroff, head of production; Valerie Romer, producer. Editorial: Butcher Editorial Teddy Gersten, editor; Leah Turner, assistant editor; Chrissy Hamilton, producer; Rob Van, exec producer.

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