Top Spot of the Week: Mercedes-Benz's "Hair"
Bruno Bossi of Egg Films directed this spot in which a man is behind the wheel of his Mercedes, loving life and in particular his luxuriant mane. His perfectly coiffed hair seems to be a source of pride. He even runs his fingers through his lovely head of hair as he admires himself in his rearview mirror. Agency is Net#work BBDO, Johannesburg.
Production Company: egg films Bruno Bossi, director; Paul Gilpin, DP;, Kirsten Clarence, producer; Colin Howard, exec producer. Music: pulse music Doug Katsaros, composer; Marc Algranti, exec producer.