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New Video: NHL Boycott's "Just Drop It"

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SHOOT Staff
Friday, Dec. 28, 2012

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Steve Chase, who recently signed with Oil Factory, directed this grass-roots video which implores fans to boycott the NHL once the labor lockout is settled. The initiative calls on NHL fans to stay away from games and not buy NHL merchandise when the season gets underway for as many games that are lost due to the lockout. Chase, former pro player Christian Lalonde and Mike Devlin, creative director/executive VP of Draftfcb, New York, came up with the concept for this simple video asking fans to boycott the NHL.

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