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Top Spot of the Week: State Farm's "Born To Assist"


Friday, Dec. 28, 2012


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Craig Gillespie of MJZ directed this humorous spot featuring NBA superstar point guard Chris Paul and his "long-lost twin brother" Cliff Paul, who's a State Farm insurance agent. This playful ad illustrates how both Chris and Cliff were destined to assist--Chris on the basketball court and Cliff for State Farm policyholders. Agency was Translation, New York.


Production Company: MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Line Postymr, line producer; Gyula Pados, DP. Editorial: Bikini Edit Avi Oron, editor; Gustavo Roman, assistant editor; Brad Wood, post producer; Gina Pagano, post exec producer. Visual Effects: Eight vfx Baptiste Andrieux, Shira Boardman, exec producers; Yannick Leblanc, Doug Scruton producers; Joe Vitale, Christopher Memoli, Flame artists. Audio: Heard City Gloria Pitagorsky, exec producer; Sasha Awn, producer; Evan Mangiamele, Eric Warzecha, sound mixers.

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