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The Best Work You May Never See: Illinois Lottery's "Socks"


Friday, Dec. 21, 2012


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Mike Maguire of Biscuit Filmworks directed this Illinois Lottery spot which underscores that anything is possible as evidenced by when for the first time in two-plus decades Jason throws his socks in the clothes hamper instead of on the floor for the first time. Agency was Downtown Partners, Chicago.


Agency: Downtown Partners Chicago Jim Schmidt, Joe Stuart, partners; Will Meyers, executive broadcast producer; Dan Consiglio, creative director/copywriter; Amy Dichtman, associate creative director/art director. Elyse Maguire, writer. Production Company: Biscuit Filmworks Mike Maguire, director; Shawn Lacy, managing director/executive producer; Colleen O�Donnell, exec producer; Rick Jarjoura, producer; Matt Lloyd, DP; Jeffrey Everett, production designer. Editorial: BEAST, Chicago Angelo Valencia, editor; Lauren Scheuer, producer; Spencer Sachs, editorial assistant.

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