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The Best Work You May Never See: UNICEF's "Three Wise Men"


Friday, Dec. 21, 2012


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Tomas Skoging and Torbjorn Martin of Acme Production directed this PSA which takes us back to Bethelem in the year zero, marking the start of the tradition of giving gifts that aren't useful. UNICEF now looks to buck that tradition with gifts for children that include polio vaccines, rehydration bags and deworming tablets. Agency was Forsman & Bodenfors, Stockholm.


Agency: Foresman & Bodenfors, Stockholm Johanna Hofman-Bang, Agnes Stenberg-Schentz, art directors; Marcus Hagglof, Jacob Nelson, copywriters; Magnus Kennhed, producer; Nina Andersson, designer. Postproduction: The Chimney Pot Stockholm

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