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Top Spot of the Week: State Farm's "Coaster"


Friday, Dec. 21, 2012


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Joe Pytka of PYTKA directed this spot in which elementary school kids remember the roller coaster ride they loved, a coaster in Seaside Heights, NJ, that was destroyed by Hurricane Sandy. Agency was DDB Chicago.


Agency: DDB Chicago, Inc. Kathy Tax, Marisa Groehwenge, Kurt Riemersma, Matt Ben Zeev, creatives; John Hayes, Barry Burdiak, creative directors; Scott Kemper, executive producer. Production Company: PYTKA Joe Pytka, director/DP Editorial: Red Car Chicago Greg Sunmark editor Postproduction: Filmworkers Club Rob Churchill, VFX director; Michael Anderson, VFX assistant; Fred Keller, colorist; Lisa Long, exec producer. Music: Elias Arts Jonathan Elias, composer; Dave Gold, creative director; Ann Haugen, exec producer.

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