The Best Work You May Never See: SickKids' "You Got It"
Kathi Prosser of Partners Film, Toronto, directed this spot which features real SickKids hospital patients, families and staff singing along to Roy Orbison's "You Got It." The spot is part of an overall brand campaign for SickKids, a leading pediatric healthcare institution. Agency is JWT Toronto.
Editorial: Panic & Bob, Toronto David Baxter, editor