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NBA's "BIG Color"


Tuesday, Dec. 11, 2012


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Michael FitzMaurice of Park Pictures directed this spot in which NBA superstars Dwayne Wade, Carmelo Anthony, Dwight Howard, Russell WestBrook and Joe Johnson casting aside their team rivalries to synchronize their dribbling skills to the festive melody, "Carol of the Bells." Agency is Goodby, Silverstein & Partners, San Francisco.


Agency: Goodby, Silverstein & Partners Jeff Goodby, executive creative director; Nick Klinkert, Marty Senn, creative directors; Nick Luckett, art director; Pete Harvey, associate creative director/copywriter; Cindy Fluitt, director of broadcast production; Tod Puckett, executive producer; Stephanie DeNatale, producer. Production Company: Park Pictures Michael FitzMaurice, director/DP; Jackie Kelman Bisbee, exec producer/owner; Mary Ann Marino, exec producer; Ron Cosentino, producer. Visual Effects: A52 Patrick Murphy, VFX supervisor; Brendan Crockett, lead Flame/colorist. Stefan Gaillot, Richard Hirst, Steve Wolf, Jesse Monsour, additional 2D; Megan Meloth, exec producer; Jamie McBriety, VFX producer.

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