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Canon USA's "Inspired"

By

SHOOT Staff
Thursday, Dec. 6, 2012

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Nicolai Fuglsig of MJZ directed this spot which shows the lengths people will go in order to take special photographs. The at times comical vignettes are deftly accompanied by an inspired arrangement by Black Iris Music of the song "Beautiful Dreamer." Agency is Grey New York.

Credits

Agency: Grey | New York Tor Myhren, chief creative officer; Ari Halper, Steve Krauss, executive creative directors; Stu Mair, Dave Cuccinello, creative directors; Topher Lorette, broadcast producer; Jen Pugliese, photography producer; Zach Pollakoff, music producer; Josh Rabinowitz, director of music. Production Company: MJZ Nicolai Fuglsig, director; Linus Sandgren, DP. Music: Black Iris Music Rob Barbato, arranger; Daron Hollowell, Jonathan Fuller, music creative directors; Jenny Hollowell, music exec producer; Amy Crilly, music producer; Rob Lowry, music assistant producer. Rachel Fannon of Only You, vocals (White Iris Records). Sound Design: henryboy Bill Chesley, sound designer. Audio: Heard City Keith Reynaud, mixer.

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