Procter & Gamble's "Best Job"
Alejandro Gonzalez Inarritu of Anonymous Content directed this spot which features different moms around the world gettnig their youngsters up in the early a.m. for training in their respective sports and follows each through the years until their moments of competitive Olympics glory. Agency is Wieden+Kennedy, Portland, Ore.
Agency: Wieden+Kennedy | Portland Danielle Flagg, Karl Lieberman, creative directors; Kevin Jones, copywriter; Ollie Watson, art director; Erika Madison, Matt Hunnicutt, sr. producers; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, head of broadcast production. Production Company: Anonymous Content Alejandro Gonzalez Inarritu, director; Dave Morrison, Eric Stern, Jeff Baron, exec producers; SueEllen Clair, head of production; John Benet, line producer; Chris Gallagher, associate producer; Natalie Jacobson, production supervisor; Rodrigo Prieto, DP; Peter Kohn, Javier Soto, first assistant directors; Jeremy Hindle, production designer. Editorial: Joint Editorial, Portland, Ore Peter Wiedensmith, editor/sound designer; Eric Hill, sound designer. Audio: Eleven Jeff Payne, mixer.