The Best Work You May Never See: Canadian Tourism Commission's "Keep Exploring/35 Million Directors"
User-generated video can be a dart board but DDB Canada hit the bull's-eye, culling down 65 hours of submitted footage to a two minute travel video in which Canadians share their Canada. This footage came from more than 8,000 individual video and photo submissions.
Postproduction: JMB Post Productions Don Macdonell, editor; Randy Egan, online editor. Audio: GGRP & Pinewood Sound, Toronto