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Top Spot of the Week: GEICO's "Intro"


Thursday, Nov. 29, 2012


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Roman Coppola of The Directors Bureau directed a series of :30s in this campaign, including "Intro" in which we see the famous Gecko lizard spokesman wrap a TV commercial and then take us behind the scenes of the production. While he talks as if he's real, Gecko notes that his coffee and coffee cup are CG. The overall "Behind the Scenes" campaign was conceived by The Martin Agency.


Agency: The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, sr. VP/group creative director; Bob Meagher, sr. VP/sr. copywriter; Pat Wittich, VP/sr. art director; Melissa Cabral, strategic planner; Molly Souter, VP/executive broadcast producer; Alex Scheer-Payne, producer; Emily Taylor, jr. producer. Production Company: The Directors Bureau Roman Coppola, director; Shawn Kim, DP; Mary Livingston, line producer; Lisa Margulis, exec producer; Elizabeth Minzes, head of production. Editorial: Cosmo Street Tiffany Burchard, editor; Maura Woodward, exec producer; Heather Richardson, editorial producer; Casey Swoyer, assistant editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Framestore NY Framestore NY
David Hulin, VFX supervisor; James Razzall, exec producer; Graham Dunglinson, sr. producer; Antonio Teixeira, jr. producer; Jenny Bichsel, CG supervisor; Kevin Rooney, animation lead; Tyler Heckman, animator; John Montefusco, lighting lead

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